An early issue was labeled "Wisconsin's Only Gay/Lesbian Newsmagazine", and featured a glossy cover page and staple-bound format, although with less expensive newsprint paper inside. It was published by Shalom Enterprises, editor Ralph Navarro (a pioneer in many aspects of Milwaukee's gay community).

Early issues included articles on gay medicine; a discussion of the so-called 'Moral Majority' and local gay business owners; Money Talk; and the arts: a wide range of topics and articles, plus many box and display ads, a calendar, classifieds, and directories of both local businesses and 30 community organizations (until then not widely listed in other publications).

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